Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. This same stat was less than 10% in 2002. The figure is expected to top 220 million within the retail market alone.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Ari Herzog

SEPTEMBER 20, 2012

2010: Twitter. Do I want to use Twitter to tell the world what Stephen Black ate for lunch or do I want to connect with an audience interested in art and creative writing? It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. Foursquare? But Tweetdeck !

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Hootsuite

APRIL 6, 2023

Friendster (2002) Launched in 2002, Friendster was originally going to be a dating site that would help set up people with friends in common. Soon after, the term micro-blogging became widely used to describe both Twitter and Tumblr, noting the exchange of ‘small’ amounts of content. and really set the tone for future tweets.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

SEPTEMBER 7, 2011

David Meerman Scott , author of the bestseller The New Rules of Marketing & PR. It is the new, new, &# alt=&# " /> Marketing and PR.&#. before Twitter, “BT.&# specialize in this new form of marketing. specialize in this new form of marketing. I was Vice President of Marketing at a company called.

Marketing 124

Marketing GPS Social Media Engineering 124

Laurel Papworth

OCTOBER 22, 2011

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. This IS recognition that bloggers and twitterers are critical in the distribution of News.

Communities 108

Communities Social Media Journal Diagrams 108

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Next week we’ll be able to drink here on Social Pros.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

SEPTEMBER 21, 2010

Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. I’ll write about that soon.

Social Media 126

Social Media Strategy Conference Eventful 126