What To Do When The Box Flips Inside Out
Waxing UnLyrical
JANUARY 3, 2012
The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. They need to know why they should keep buying from you, too. .
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