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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Social media piggybacking. Who is Nesamani?

Meme 103
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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. Choose the right social networks for the country.

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Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Infusionsoft , makers of small and medium-sized business marketing automation. The RSS feed is: [link]. But I think it worked.

LinkedIn 114
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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Table of contents.

Groups 144
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero.

Twitter 257
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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too. The first @theacademy Awards I ever went to was in 2001 when I made a fake pass and snuck in. View this post on Instagram.

Instagram 136