article thumbnail

AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Standards of quality and editorial voice must be maintained, and news organizations in particular play a more important role in society than simply manufacturing content for the sake of making money from it.

Hitwise 110
article thumbnail

Social Sharing – Getting News Content Right in 2011

Proactive Report

. “The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. source: Hitwise). What Content to Offer Journalists.

News 95
article thumbnail

Editorial SEO Tactics for the Newsroom

Adam Sherk

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.

SEO 198