The Realtime Report

DECEMBER 12, 2012

The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable?

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

The Realtime Report

DECEMBER 11, 2012

“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. Out of the 500 million users that have signed up for Google+, 235 million are “active across Google” (aka +1′ing apps in Google Play, hanging out in Gmail, connecting with friends in Search), and 135 million are active just in the Google+ stream.

Activities 185

Activities Google Foursquare Comparison 185

The Realtime Report

DECEMBER 12, 2012

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop.

Mobile 173

Mobile comScore Foursquare Statistics 173

The Realtime Report

DECEMBER 14, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

Social Networking 168

Social Networking Posterous Twitter Tumblr 168

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

DECEMBER 10, 2012

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. But how effectively are brands responding to the tweeted requests, concerns and complaints of individual consumers? A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent.

Brands 193

Brands Twitter Study Social CRM 193