The Marketing Blog

SEPTEMBER 17, 2010

Like any typical evening, we’re busy working on our office desks. Suddenly @santoshpanda sparked of a bright initiative that led to exchange of some interesting thoughts. The channel was ‘Twitter’ and to participate you had to answer the reasons for working in a startup. The hashtag was rightly so #whyworkforstartup. Here are ’10′ tweets captured from the minihashtag stream about this topic.

Startup 220

Startup Web 2.0 Hashtag Conversation 220

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period.

Study 167

Study Facebook Exercises Consultant 167

The Marketing Blog

SEPTEMBER 16, 2010

NOTE: Cross-posted from Iffort’s Blog. Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Research 138

Research Web 2.0 Features News 138

The Marketing Blog

SEPTEMBER 19, 2010

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not. However, gradually as time passed by, the concept and the device started fading away. Amongst the many reasons that caused the slow death the key reason was the emergence of a stronger alternative to the consumers in the form of cellphones.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240