Social Media Strategery

JULY 18, 2012

"The performance review of the future will include services like Salesforce.com's Chatter and its Influencers feature, which measures how much weight you carry among your peers" This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout -like tools to measure how "influential" you are within your company and it terrifies me.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JULY 3, 2012

I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it implies a certain level of salesmanship. Maybe it's because it erodes my own idealistic view of the media as the fourth estate and that I hate seeing so much of it be controlled by pitchmen who take advantage of lazy journalists.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

JULY 23, 2012

Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post. On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. This article predictably generated a TON of traffic (More than 6K Facebook likes, 1K Tweets, and about a billion times more traffic than any other article on the site) not to mention a ton of online v

Social Media 119

Social Media Journal Publishing Review 119