Small Business Mavericks

APRIL 4, 2012

If you have been online for several years, you will probably have quite a lot of content published on website. This will certainly be true if you have a blog. Have you ever deleted anything from your site – old web pages, old blog posts? They may never have received much in the way of traffic, yet they may still carry inbound links. A link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

Small Business 107

Small Business SEO WordPress Sites 107

Small Business Mavericks

APRIL 6, 2012

If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal.

WordPress 107

WordPress Small Business Software Consultant 107

Small Business Mavericks

APRIL 5, 2012

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. However, Yahoo!, Ask and AOL probably think the opposite as their share of the search market gradually diminishes. We expected as much from Yahoo! as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago.

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

APRIL 1, 2012

There is an interesting post on Small Business Newz that discusses the much vaunted “Big Data Train.” The article makes sense up to a point, however, there are times when I wonder if small businesses are over analyzing their online presence. Being online does open up the prospect of measuring everything that happens. Whether it’s email views and responses, visitor activity on your site, or how readers respond to social media activity – there is a way of collecting data an

Small Business 98

Small Business Training Analytics Data 98

Small Business Mavericks

APRIL 2, 2012

Having an online business, or a bricks and mortar business with an online presence, doesn’t mean you need to reinvent the wheel when it comes to marketing. Most of the offline marketing techniques used still hold true to an online business. Segmenting your market, promoting in places where your potential customers hangout are just two good examples.

Marketing 161

Marketing Price Small Business Report 161

Small Business Mavericks

MARCH 31, 2012

Blogging is old hat. Everyone blogs now so it’s no longer viable for my business. These are just some of the excuses that some business owners use when it comes to blogging. Unless you live on social media sites like Facebook, and publish reams of content day after day, a blog is still the single most effective way to communicate with both current and potential customers.

Small Business 107

Small Business WordPress SEO Publishing 107

Small Business Mavericks

APRIL 3, 2012

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either, however, many business owners, possibly because of their distrust of the Internet, have a fascination with trying to prove there is a solid return on any online investment in social media marketing.

ROI 111

ROI Social Media Small Business Reputation 111