Akamai Marketing

NOVEMBER 25, 2011

What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience I had last week with you. I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 22, 2011

When I last wrote about Sprout Social in May 201 1, I’d been using it for a couple of months. And while I found a use for it, I only used it sporadically because it really wasn’t offering anything truly unique. But for $92/year it wasn’t breaking the bank either. There was a long list of “Meh.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” And much of this questioning is driving the conversation for ROI.

Questions 192

Questions Social Media ROI Domain Name 192