Words and Pictures – the Batman and Robin of Content Marketing
Waxing UnLyrical
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories. That’s when he turns to Robin and Alfred.
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