Sherrilynne Starkie

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Facebook news today

Sherrilynne Starkie

A report out today says that the little-used blogging feature is about to get an overhaul to compete with Tumblr. Tumblr gives you more freedom and control… If Facebook wants to house our whole digital lives, it may need to get serious about blogging. How Facebook could take on Tumblr.

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Facebook and hashtags: at long last

Sherrilynne Starkie

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. The news is music to the ears of social media users and professionals alike although many are asking, “What took you so long?”.

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Path: the sequel

Sherrilynne Starkie

Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. The upper limit has been raised to 150, but most user have, on average, five to 10 connections. It’s very easy to use.

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Native advertising is here to stay

Sherrilynne Starkie

Last week Yahoo and Tumblr, too, announced the launch of integrated ads. Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service.