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Who’s Afraid of the Big Bad Yelp?

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According to a study by a business professor at Harvard , each additional star on Yelp review typically drives up business revenue by 5-9%. Phil’s success story may be an extreme case of what a few great reviews can do for a business, but there’s no reason that your business can’t reap the same benefits, if you work to earn them.

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Why Your Business Presence Has To Be Mobile Ready

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According to a research study of the leading search indicators by Morgan Stanley, mobile internet searches will surpass traditional desktop and laptop searches by 2015. This is only going to get bigger with the addition of more entry-level android devices, cheaper iPads, mobile Windows 8 devices, and many other mobile options.

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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

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Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. BMW tops the charts at a whopping $1,613.11

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