Social and Logical

DECEMBER 3, 2010

Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. Network building is more dimensional in nature as opposed to the linear strategy of aggregating quantity x to yield outcome y. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 19, 2010

I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Using social media for business purposes does require strategy and direction. Quite a bit of strategy is needed to carry this off without sounding like a spam bot.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Understanding these concepts on a mental level is completely different from applying them in real life strategies. Consider these three sequential components. The Antecedent. The Behavior. But don’t be fooled.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 7, 2010

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Create strategies that make sense according to behavior principles. million for emergency tents after the earthquake in Port Au Prince.

Campaign 170

Campaign Pharmaceuticals Research Project 170