Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. Enter Trunk.ly. Its link aggregation.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

AUGUST 3, 2011

Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them. They are practically meaningless. Individually.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Storify is another Twitter curation tool and a story-teller’s dream. Enter: Twitter curation.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

OCTOBER 30, 2012

I start every class asking people to tell me what social networks they currently use. ” This prompted me to suggest during one of the social media certificate advisory meetings, that participants seeking a certificate MUST be willing to personally join the major social networks. But why is this important? .

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

NOVEMBER 25, 2011

On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio). A couple of days earlier, I noticed this person from Sprout Social started following me. They had some road bumps, they apologized. It isn’t a federal case, everyone can move on. But they aren’t done.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. Of those, 18% turned into loyal customers and bought more. Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 3, 2013

We know that humor is a powerful tool, especially in social media. Ads on social networks have a lower trust score than they do action score. It might be more powerful than cats, dare I say <GASP> However, humor is rarely what makes people take ACTION. And its really no surprise that word of mouth leads the pack.

Social Media 130

Social Media Marketing Discount Report 130