Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Trouble in the Social Citi

Jeff Esposito

After some back and forth over the phone, their social media team had me fixed up right. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Image: Wikipedia.

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Social Media’s Redheaded Stepchild

Jeff Esposito

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Image: Wikipedia. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles.

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What BP could have done better – a counterpoint

Jeff Esposito

Image - Wikipedia. What if BP took the Dominos route on social media by building their accounts and saying they were listening? Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.