Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Let’s review the 3 steps to social media strategy and measurement. In the social media strategic plan template, this column is labeled “Goal/Objective.”

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

NOVEMBER 9, 2012

Creating clean, effective landing pages can be a challenge within a template. Cost: Free. Download: Directly from Plugin Dashboard. More Info: Contact Form 7 . MaxInBound Landing Pages. This plugin solves that problem and makes landing pages incredibly easy to build.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. Now hear this: social media is not free. Then we can get down to business.

ROI 194

ROI Social Media Policies Creative Commons 194