Social Media Informer

Social Media Measurement for Pragmatists

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media

Social Media ROI Syndication Flickr

Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Metrics

Metrics ROI Consultant Flickr

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.

Social Media

Social Media Advertising Journal Campaign

Social Media Measurement for Pragmatists

Weekly Roundup: Overcoming Obstacles with Measurement

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

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