Sherrilynne Starkie

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Also because, even though is never took off as a sharing platform, it provided excellent SEO benefits.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. followers . Follow List.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

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Search plus your world

Sherrilynne Starkie

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. Facebook ain’t all that.

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. They need to be able to create content across multi-formats and to write code.

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