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Janet Fouts

Sentiment

Survey

What’s your social listening strategy?

Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? It’s not entirely accurate to use tools that judge sentiment as a data point either. People who like to take surveys sign up to take surveys, but is that really your actual market?

Strategy

Strategy Focus Group Sentiment Survey

Social Media Listening – It’s About Emotions

Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? It’s not entirely accurate to use tools that judge sentiment as a data point either. People who like to be in focus groups or take surveys sign up, but is that really your actual market?

Social Media

Social Media Focus Group Sentiment Analysis

Janet Fouts

What’s your social listening strategy?

Social Media Listening – It’s About Emotions

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