Buzz Marketing for Technology

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. Share it on StumbleUpon. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Share it on StumbleUpon. So do you have buyer personas at your company? Not any more …. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

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Spray and Pray Marketing 2.0

Buzz Marketing for Technology

And while that sounds harsh I don’t really mean it that way, I mean that media is fragmenting and like the retailer who takes cash, check, credit cards, debit cards, food stamps they have to take it all and you have to get your content out into every corner of the web possible.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Share it on StumbleUpon. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry!