Adam Cohen
JULY 12, 2010
People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Will there be future demand for products?
Adam Cohen
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. It’s more than just market research , it’s the practical application of it.
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Adam Cohen
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. The Digital Five Tool Player (7). An Analogy. Related Posts.
Adam Cohen
JULY 16, 2010
Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). More about this blog here. Thanks for dropping by.
Adam Cohen
JULY 19, 2010
(Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) More about this blog here. Thanks for dropping by.
Adam Cohen
JUNE 8, 2010
The Digital Five Tool Player (7). 10 Reasons Market Research is Critical to Social Media (6). Think we’ll see the day when “social media&# isn’t a separate line item in a marketing plan? Photo credit: niemster via Flickr. Related Posts. How Social Media Has Changed My Job (33). On Beyond Snake Oil (1).
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