Harp Interactive

AUGUST 3, 2010

Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. What tools do you use for social media management? The tools should be a mix of robust syndicated ones, well-reviewed free tools and some home-grown tools.

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

NOVEMBER 2, 2010

Identify overall goals and assign individual KPI: Set up over-arching goals to galvanize integration and channel-specific goals to measure performance based on the unique characteristics of the platform or tool. Publish a press release through PRweb or PR Newswire to gain more real-estate on search engines. is all news!

Press Release 219

Press Release Communities Badge Real Estate 219