Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. and how they use / consume information on them.

Strategy 186
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign 105