Jeff Esposito

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

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How Marketers are Monetizing Social Media

Jeff Esposito

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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How Marketers are Monetizing Social Media

Jeff Esposito

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media'

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Four social applications worth keeping an eye on

Jeff Esposito

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Buffer lets you add stories to a queue that publishes the stories at set intervals. For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

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Drawing Inspiration from Party Poker’s Road to Old Trafford Success

Jeff Esposito

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. According to Sales Force Marketing , social publishing is the most effective online platform for advertising.

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