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5 Search and Social Trends for 2011

Convince & Convert

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers.

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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Instead of a byline article that is traditionally an opinion piece published in a print magazine or trade publication, an inbound marketing article is an educational or entertaining piece of content published online. Virtually the same deliverable – an article – but written to showcase expertise and published online.