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Behavioral Targeting Doubles Ad Effectiveness

Idaconcpts

APRIL 13, 2011

While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers. Here are the 2 main highlights from that 2009 NAI study. times greater than that of a run-of-network ad.

CPM 125
CPM Privacy Study Price 125
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A Review of Google Social Media Tools

Idaconcpts

OCTOBER 30, 2013

Unfortunately, Buzz created a storm of protests and lawsuits from privacy groups because it made private email data from users available publicly. million fund to award money to groups that promote privacy on the Internet.

Review 150
Review Google Social Media Tools 150
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