article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Moreover, brands today can use their websites to build a community around their product or service. Another benefit of building a website and creating a community is that brands will be able to stay on top of the topics of conversation in their space so they can stay relevant at all times. Create On-Site SEO Content.

article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 5 Google’s new publishing platform for local news.

article thumbnail

How to hide likes on Facebook: Your step-by-step guide

Sprout Social

As a result, they end up not creating or publishing the kind of content they want to create. From the drop-down menu, select “ Settings & privacy ” and then choose “ Settings.” Step 2: Once on your “Settings” dashboard, click on the “ Privacy ” button from the left-hand panel of the screen.

Facebook 114
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1

HootSuite 120
article thumbnail

How to Use Facebook Groups for Your Brand

Ignite Social Media

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While creating a group for your brand may be intimidating, below are some parameters you can follow to generate a sense of community and maximize engagement. Community-driven Interactions.

Groups 134
article thumbnail

Facebook Groups: Privacy Bait and Switch?

Almost Savvy

Not only have I heard and seen a zillion blog posts and news reports about the latest Facebook changes in the hours following the press conference, many of the posts were even published during the press conference – all indicative of the frenzy to cover all things Facebook. Tags: Facebook community Fun organize Students trust.

Groups 250