Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Webbiquity SMM
SEPTEMBER 1, 2016
A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. They benefited from a cultural fluency approach. Conversions grew 65%.
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