Waxing UnLyrical

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. The likelihood these couponers will pay full price to return is low. According to this New York Times article , most businesses make very little money off the deal (if any at all). Wow factor.

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Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. It’s basically a mini-computer. And who’s not going to get insurance on their computer? (OK, OK, if that’s you… I just lost you. Keep your passwords handy.

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Your Name, Your Brand; Lessons From a High School Graduate

Waxing UnLyrical

He fills symphony halls worldwide with high ticket prices and yet, when he played in the Metro station for just under an hour, 1,097 people passed by, a few stopped for a couple minutes, and he made $32. A small percentage of people recognized the talent without the packaging of the high ticket price, and the elegant symphony hall.

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