5 Things Small Businesses Need To Know To Avoid The Groupon Curse
Waxing UnLyrical
APRIL 10, 2012
“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. The likelihood these couponers will pay full price to return is low. According to this New York Times article , most businesses make very little money off the deal (if any at all). Wow factor.
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