Search Traffic Declining? You’re Not Alone (and What to Do About It)
Webbiquity SMM
SEPTEMBER 9, 2013
BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Use news releases for exposure, not backlinks. It’s not quite clear why this is happening. Experiment.
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