Adam Cohen

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Marketing organizations are historically built around generation of “finished” content.

Content 237
article thumbnail

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Marketing organizations are historically built around generation of “finished” content.

Content 100