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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Like a blog, each social media account is an appreciating asset.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Like a blog, each social media account is an appreciating asset.

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Creating and Sharing Videos Online – Quick Guide

The Way of the Web

Audio can often be solved by investing in equipment such as a decent cabled lapel mic or a Bluetooth remote version for presenters. Or a decent microphone for recording to your computer for screencasts, webinars and more. To keep up with our content, feel free to follow us on your choice of social network or via RSS etc.

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List of 12 Top Social Media Podcasts in 2012

Laurel Papworth

We talk about Local Government and social media, Wikipedia and SOPA blackout, Facebook and the cruise liner sinking, and other issues where social media and society intersect. . Social Media Business 13: Panel with Shel Israel from Laurel Papworth on Vimeo. This Week in Social Media by webtv network VIDEO Yay!

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12 Essential Tips for Revitalising Your Blog in 2012

ProBlogger

Image copyright mipan - Fotolia.com As I am in the process of taking a step back from my own blog to reevaluate what things I could do better, I wanted to present Problogger readers a list of actionable tips that they could act on right now to improve their blog for the new year. Add social proof where it matters. infographics.

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