Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Post this to Posterous. Tags: Social Media Ethics Facebook Privacy Social network Todd Defren Twitter. Share it on StumbleUpon. Share this on del.icio.us. Share this on FriendFeed.

Questions 225
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Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. Post this to Posterous. Sweet nectar of Gods. A long lost classic. Thanks for bringing back McRib. Now put it back, please. photo credit: jadendave via Flickr. Related Posts. Share this on Facebook. Tweet This!

Brands 210
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On Facebook and the Death of Etiquette

Adam Cohen

I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Post this to Posterous. Is it something that should be shared 1:1 or OK to share 1:many? Making that choice with the context to understand the medium is crucial in relationship building – for businesses or individuals. Tweet This!

Facebook 240
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Post this to Posterous. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Social Media Does Not Exist (17). Tweet This!

Company 231
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. Post this to Posterous. My Diorama. This was quite the opposite of those book reports – the book is worth the read. The Marketing Hot Seat (18). Share this on Facebook.

Marketing 210