Atom Thought

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Social Media -Outsource or Not?

Atom Thought

Social Media Outsource. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. Having said that, a regular agency-client relationship will not work in this case.

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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

One of the reasons why you will be apprehensive to leave facebook and try a new social network is that if you exit you also leave your network behind! In offline world- one of the reasons why despite being free-not many people opt for credit cards these days- because exit is complex, insurance policies-again exit is tough.

Products 191
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2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

Assuming that the average premium size is INR 10,000, we shall hence add 2.5Cr policies in 2008-09. of the total policies issued: the market size is about 1.27lac. Since, again, not all leads convert into policies, and assuming that only 30% of leads finally get converted; The total market size of Online Insurance Leads: 4.25

Insurance 133
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eCommerce Chargebacks and Remedies

Atom Thought

Connect with players like cybersource and configure policies and systems around address verification, negative database, verify IP, order velocity, etc.). Mumbai Terror Attack on Social Media! CrowdSourcing- The New Social Media Mantra to Sell Better! Not for Social Media Marketing! If it is fraud: a.

Retail 100