Dave Fleet

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Reflections on the changing digital agency environment

Dave Fleet

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. We’ve seen new platforms emerge – visual platforms Instagram and Snapchat, messaging platforms like Whatsapp, WeChat, etc. –

Mobile 105
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Four theories on the declining trust in Canadian social media

Dave Fleet

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. The gradual decline of Twitter. Twitter has declined somewhat in popularity over the last year (I know I’ve gone from it living on my desktop and being constantly open on my phone, to being a more occasional user).

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Compete Responds To Criticism

Dave Fleet

The cookie-centric metrics that web analytics companies provide are developed on simple counts of cookies for all of the web pages that are a tagged on a site or a set of sites; when a consumer visits a specific page on a site, that visit is counted by the web analytics platform. Both approaches have their strengths and limitations.

Compete 277
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. I talked about social media earlier.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. I talked about social media earlier.

Team 34
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Digital is facing a Trust Crisis

Dave Fleet

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. This wasn’t just an isolated moment, nor is it only emerging now.

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