Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Do they use social platforms and if so, how often and why? Do they share opinions? Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265