Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Talkwalker SM

APRIL 28, 2016

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Hootsuite

MAY 29, 2023

Just ask pharmaceutical company Eli Lilly. To ensure employees are posting safely, use a tool like Hootsuite Amplify. 4 tools for social media risk management If you want to improve your brand’s approach to social media risk management, here are a few tools to keep in your tech stack.

Social Media 90

Social Media Tips HootSuite Policies 90

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand? How much can you afford to spend on the tool? • In other words, how accurate does it need to be? What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social.

Organization 121

Organization Sentiment Pharmaceuticals System 121