Adam Sherk

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The Best Free Tools for Twitter Analytics

Adam Sherk

TweetStats provides a nice overview of overall activity including tweet volume and density plus aggregate daily and hourly tweets: It takes a little while for it to compile the data but it’s worth the wait. I like to see how a profile is stacking up against its competitors in terms of overall growth. TweetStats. TweetLevel.

Analytics 241
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Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Adam Sherk

Twitalyzer gives the Steelers the edge: See my post on the Twitter impact of news sites for an overview of how Twitalyzer calculates its Impact scores. _. 3rd Quarter: Twitalyzer. Which team is making the most impact on Twitter? The game remains tight but the Packers can’t seem to close the gap. Advantage: STEELERS. _. 4th Quarter: Klout.

Klout 196
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News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

Submitting the profile ID for a particular Google+ page generates an overview chart like this: I collected the +1, share and comment figures for a selection of 45 news organizations. To pull the activity and engagement figures I used All my + , an interesting tool created by Gerwin Sturm.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

For a good overview of the basic ranking factors see the checklists that Stephanie Beadell put together for the App Store and Google Play. Emily Grossman wrote a couple of excellent articles on app indexing for Apple Search/iOS and Google Search that are well worth reading. Structured Data Markup.

SEO 100
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The Top News Sites on Blekko

Adam Sherk

There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides.

Sites 112
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc.

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Do People Search for “Breaking News”?

Adam Sherk

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100