Why Social Media Is a Better Investment than SEO
ProBlogger
NOVEMBER 7, 2010
However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be. We trust the New York Times or National Geographi c because of the reputation the brand has developed over the years. Brand vs. individual authority.
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