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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. E-mail newsletters are a still a major traffic driver for many publishers and e-mail remains a powerful communication channel that isn’t going anywhere. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Email newsletter. Send out press releases. A freemium — to steal the term from direct marketing — is effective to get visitors to subscribe to your email newsletter. Even just for online media, you can implement multi-channel marketing. They have to be news-worthy. Become a guest blogger.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Email newsletter. Send out press releases. A freemium — to steal the term from direct marketing — is effective to get visitors to subscribe to your email newsletter. Even just for online media, you can implement multi-channel marketing. They have to be news-worthy. Become a guest blogger.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

And maybe then you submit a press release about it. There’s no SEO value to these comments (they’re nofollowed by default), and all this approach does is makes you lose credibility in the eyes of the blogger. Or unfollowing them as soon as they follow you. Then, you use that number as a success metric for influence.

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