Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. ” 2.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Integrated Marketing Communications is More than a Fad. ” 4.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

MAY 9, 2016

C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 11, 2016

In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup. Why: “Building a community around a topic relevant to your brand can be an extremely powerful tool that marketers can easily leverage. Giving Influencer Insights: Amir Zonozi.

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Influencer Marketing Banking Guidelines 100