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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Happy Monday! So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Fetching Friday – Resources Mashup & Google Internship

Kikolani

7 Usability Mistakes That Will Kill Your Online Sales – There is a lot of research in the UX (user experience) and eye-tracking space, and today you’re going to get these insightful studies served up in laymen’s terms, allowing you to incorporate their findings into your site’s design and interface. Search Engines / SEO. The Internship.

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Fetching Friday – Resources Mashup & Flying Kittens

Kikolani

Case Study: Attracting More Blog Traffic with Long Tail Keywords – Examples of how blogging helped me get search positions and how I get extra visitors every day. PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. Here’s how.

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

Measurable How will you know if you’ve achieved your goal? . According to a recent survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. For example, MONDAY: This will be your BIG content day. Study / Analytics. Case Study. Drive Traffic.

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Fetching Friday – Resources Mashup & Grinding the Crack

Kikolani

How to measure your blog’s growth – from SEO, social to subscribers, everything you might want to keep track of to see if your blog is growing plus free tools and a spreadsheet to use. Conversion psychology – why stealing grapes is good for your form conversions – a case study. The Resources Mashup.

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