Adam Sherk
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.
Adam Sherk
OCTOBER 7, 2014
You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. There is also a Top Charts report that lets you examine popular topics in a variety of categories like business, entertainment, sports and more. Google Trends.
Adam Sherk
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. The fabulous Sports Illustrated tablet demo was built with Adobe Air and Flex, which don’t play on the iPhone OS. Hmmm) The New York Times app shown at the release looks great, with embedded video.
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