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Brand strategy: What it is and how to create a strong framework

Sprout Social

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. While your brand marketing strategy should apply to all channels, social is where it comes to life.

Strategy 101
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. and social media sphere. I feel that my Twitter usage is drastically different. They both have their places in the web 2.0

Twitter 199
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right.