Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Social continues to evolve into something devoid of privacy and chock full of transparency with authenticity caught somewhere in the middle. In the world of mobile, the evolution has been nothing short of dramatic. Take for example search.

Mobile 177
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On Trust and Children in Social Networks

Direct Marketing Observations

3) I had outlined how important it was, to explain the implications of privacy and what can happen when you are “out&# there to your children. Children have no clue what privacy settings are and how to set them up on Facebook. Take it from me, or maybe not… Tags: Facebook privacy Social Networks. One of many.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Mobile analytics is so crucial.

Pluck 100
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Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

Now add the mobile element to this and what you will see is a continuous explosion of mobile apps, mobile marketing, and mobile sites all geared towards our escalating migration away from the desktop.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements? According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! They can’t regain what they’ve never had. You can look no further than the explosion of video.

B2B 112
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The Age of Digital Enamorment

Direct Marketing Observations

We can point to a few things looming on the horizon, but the fact of the matter is, we are in a world that is still moving at light speed towards all digital, all web based, all mobile in nature, all social, and going global in desire and reach. Face to Face relationships will be the new black.

Privacy 143
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Protecting Children from Social Media

Direct Marketing Observations

They can use a mobile device. Review the privacy settings in your child’s social networks and map it to their profiles and then review their profiles. Share images on Flickr. Share music. Share audio. Share content. They can use a desktop computer. They can use a laptop, ipad or itouch. They can use a smartphone. Establish Trust.