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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

It leverages natural language processing (NLP) to understand the context behind social media posts, reviews and feedback—much like a human but at a much faster rate and larger scale. Sprout Social Sprout Social offers all-in-one social media management solutions, including AI-powered listening and granular sentiment analysis.

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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

Collect feedback via surveys and social media, stay on top of the metrics and try to identify room for improvements. survey made up of just one or two questions. Simply, calculating your CSAT score means calculating a percentage based on the feedback you collected in the customer surveys. The CSAT score scale.

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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. That means social connections can become real leads.

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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. Freemium Revenues: Social Media Business Ep.004 Social Media Monetization: Craigslist hits $100m (2).