SocialFish

APRIL 5, 2011

We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. We worked with Avectra to publish a white paper on Social CRM for Associations.

Review 150

Review Social CRM Consultant Module 150

Convince & Convert

JULY 29, 2012

” white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152