Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.
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