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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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Social Media Adoption: Higher Education Beating Business

Proactive Report

Key findings: • 95% of college admissions offices use at least one form of social media; a 10% increase over 2008 and 34% growth over 2007. Usage increased for nearly every social media tool included in the study. 38% of colleges’ and universities’ admission departments use message boards; 22% use podcasts and 13% use wikis.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

When you are conversing on social networks, how, what, and when do you disclose your business relationship? This can apply to Twitter and accounts on other social networks as well as on blogs.) How far will you go and what damage does your brand risk? Tamar’s post on the Zicam controversy addresses these questions.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Is it easy to tell if you are a scammer or straight-shooter?

Bare Feet Studios

I was approached (via several urgent phone calls over the weekend), to become an affiliate of a new web site and to also have this company make a presentation at our upcoming Social Media Club meeting. &# Contrast that to a situation this past week. Let’s just call him Sammy.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. link] Jan_B @jaybaer is on a roll this week! How can I help you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.