article thumbnail

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. I hope you have set up Google Alerts for your brand!

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. It’s entirely possible she is a Mass Influencer.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Mobile access to the social Web is a virtual requirement to do it well. 100 million people use Facebook mobile every month, by the way).